5大秘訣告訴你:商業email怎麼寫最有效

5大秘訣告訴你:商業email怎麼寫最有效

商業人士時間很寶貴,寫email講重點。先講原因,再說結果,時序邏輯清楚,一目瞭然。

1.直指重點,先因後果

商業人士時間很寶貴,寫email講重點。先講原因,再說結果,時序邏輯清楚,一目瞭然。

●有重點:因→果

We’ve filled this position and are not accepting applications.

這項職務己經有適當人選,不再接受申請。

●沒重點:果→因

Unfortunately, the position you applied for has been filled and we are therefore no longer accepting applications.

很抱歉您應徵的職務目前己經有人選,因此我們不會再接受其他的應徵者

2.如何運用主動策略、被動策略

大部份時候用主動語態,主動句創造活力,比較一下這兩句:

●主動→有活力

We like your ideas and will implement them next quarter.

我們喜歡你的想法,下一季前就會開始。

●被動→官樣

The ideas you proposed have been reviewed and found to be acceptable and appropriate. An implementation schedule has been developed with the goal of being completed by next month.

你提出來的想法已經被檢視過,我們發現它可行。會擬出執行計劃,以下一季開始執行為目標。

想要淡化特定訊息時,策略性使用被動語態:

●主動→自找麻煩

We haven』t repaired your car.

我們還沒有修您的車。

●被動→淡化目標

Your car has not been repaired.

您的車還沒有修好。

3.讓句子和句子之間產生關連

組織關聯性,是指讓每一句話或每一訊息之間產生關係。有組織,不管是口語或書寫溝通,就不會東一句、西一句,讀起來很零散

●缺乏關聯性

I appreciated the opportunity to speak with you yesterday, and I have revised the proposal.

很感謝昨日有機會與您談話。根據你的建議,我們做了一些修改。

●有關聯性

I appreciated the opportunity to speak with you yesterday. Based on your advice, I have revised the proposal.

很感謝昨日有機會與您談話。根據你的建議,我們做了一些修改。

4.聽者導向,不要說者導向

很多人一開頭寫英文就是I、We或是my、our,感覺太本位,把I和We頭始的句子,改成you就對了。

●說者導向

We know you』ll enjoy the many benefits of our new health care plan.

新的健保方案會帶給你很大幫助。

●聽者導向

Your new health care plan will benefit you in many ways.

新的健保方案會帶給你很大幫助。

5.不要重複數字

寫數字的基本原則是:數字出現在句首、或數字小於10,拼出來。數字大於10,用阿拉伯數字。但有人習慣既拼字又用阿拉伯數字,顯得冗贅,不需如此。

●不要重複數字

(差)Thirteen(13) samples were collected.

(好)We collected13 samples.

●超過10的數字用阿拉伯數字表現

(差)There are approximately six hundred people working in this company.

(好)There are approximately600 people working in this company.

●句首的數字拼出來

(差)500 people will show up in the conference.

(好)Five hundred people will show up in the conference.